Aug 2, 2011

8TV PSA Ramadan 2011 TV Ads

Posted by Joshua |

Have you watched sudden viral video/ads done by Media Prima Bhd/8TV?

This video was released as a Public Service Announcement (PSA) on 8TV were claimed that the advertisements were racist in nature. The ads were heavy criticism by the public via social media. Thus today Media Prima Bhd has announced the decision on micro-blogging site Twitter after coming under fire for the allegedly condescending tone of the public service announcements.

The former 8TV CEO, Ahmad Izhm Omar did responsed to the criticism via twitter which I found it quite not responsible


Chill guys. Don’t overthink the ads. Its written, produced and directed by a multi-racial team. If you overanalyse, anything will be bad.


This ads comes in 3 different scenarios.

1st - A "Chinese" girl being loud and obnoxious during the Muslim fasting month
2nd - A "Chinese" girl eating publicly during the Muslim fasting month
3rd - A "Chinese" girl wore revealing clothing


The message they are trying to pass is to suggest the non-Muslims refrain from such behaviour/carry away in public and "please understand and respect the significance of Ramadhan"

This just my personal thought about the unprofessional PSA.

Why they want this "Chinese" girl to act like an idiots blonde or maybe she is? Who know?


Girl cannot simply touch stranger? Especially those who are in fasting? This may make them orgasm?


What's wrong with her armpit? Smelly? Meat revealing? Wearing sleeveless and legging is inappropriate? Come on! It's just a normal clothing fashion, plus why she need to tell that she could attract attention with that? Because of touching the banana?


If that are not allowed I would suggest to wear the Saudi Arabian Women dress to bazaar.


I found it quite offensive. It's just like telling us "NOT TO GO RAMADAN BAZAAR, YOU ARE NOT WELCOME"

For those who didn't catch what really going on here click on the video to check for yourself.



I missed the PSA made by our beloved Yasmin Ahmad

5 comments:

Noni Safuani said...

True..liking the late Yasmin Ahmad's PSA better..such a shame for a well-known TV station to be doing such PSA..

Nana Eddy said...

I agree the commercial is outright stupid, and in absolute poor taste, but I think I understand why they did that last part. Actually, it's not so much about race, it's actually about religion.

Allow me to explain so you would understand a bit.

We were supposed to “take care of our our senses” during this Ramadhan, which means take care not only mouth (no eat and drink and no talking inappropriate things) take care of our ears (no hearing inappropriate things) and take care of our eyes (no watching inappropriate thing). Now don’t get me wrong. I’m not saying she dress wrong and she does have the freedom to wear anything she want, but for us, we’re suppose to not look at it. but when it’s in front of us, how can we not look right?
and on the touching part, we're not supposed to touch a person from different gender who is not our relative. So "touching" is also a part of our senses that we have to take care off.

So perhaps what they wanted to convey is to be considerate. Only the way they did it is wrong, and creates such a mess. They assume everyone knows this when in truth, not a lot of non Muslims understand it. Heck, I think many of Muslims themselves don’t get it.

btw, it doesn't matter which race, the rules applies the same to us. And yeah, even if it's not there, it is everywhere, on the tv, in the megazines and papers and also in real life done by Muslims and Non- Muslims alike. I don't blame you for viewing it the way you do. :)

Btw, I'm sure all the people at the Bazaar will welcome non Muslims the same way they welcome the Muslims. Business is business after all :)

Anonymous said...

A lot of Non-muslim nowadays try to act smart like they know Islam more than muslim itself. Do ask muslims why its wrong, please not to simply give your views based on your limited informations regarding others religion.

Anonymous said...

You sir, are an idiot. You blame something for being racist and yet you are equally as offensive. You've got a problem with Islam ir something? I'm not even muslim and I'm apalled that you seem to know nothing about our Malay friends.

adrian said...

Missed all the late Yasmin ads. The meaning in behind is well delivered.